Exploring the Triggering Mechanism of Different Word-of-Mouth Intentions by Guest Experience and Well-Being Perception
Bibliographic Data
| ID | 3245734 |
|---|---|
| Authors | Yedan Fan (0000-0001-6858-6501, Universiti Sains Malaysia), Salmi Mohd Isa (0000-0002-8793-7626, Universiti Sains Malaysia), Shaohua Yang (0000-0002-5339-466X, Anhui University of Technology, corresponding author), Tingting Zhu (0000-0002-2631-3318, Anhui University of Technology) |
| Year | 2024 |
| Volume | 14 |
| Issue | 2 |
| Publication date | 2024-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440241264015 |
| OpenAlex | W4399971034 |
| Language | EN |
| Citations received | 3 |
| References cited | 66 |
This study examines the triggering mechanism of hotel guests' engagement in word-of-mouth (WOM) by integrating guest experience, well-being perception, one-to-one WOM intention, one-to-many WOM intention and many-to-many WOM intention. A survey was conducted with 306 experienced guests of the resort hotel sector in China. Partial least squares structural equation modeling (PLS-SEM) was employed to estimate relationships between guest experience, well-being perception and WOM intentions. The findings of this study indicated a significantly direct effect of esthetic experience on well-being perception, followed by escapism experience, education experience and entertainment experience. The findings also revealed well-being perception was a salient predictor of WOM intentions (i.e., one-to-one, one-to-many and many-to-many), aided to tourism and hospitality literature by providing empirical evidences to demonstrate how different WOM intentions were triggered by various experiences via psychological reaction of well-being perception. The theoretical and managerial implications for the tourism marketers were discussed
Advertising · Business · Cognitive psychology · Epistemology · Linguistics · Perception · Word of mouth · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Philosophy · Psychology · Social Psychology · Technology Adoption and User Behaviour
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| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |