Salmi Mohd Isa
Biographic Data
| ID | 1067555 |
|---|---|
| NAME | Salmi Mohd Isa |
| GIVEN NAMES | Salmi Mohd |
| FAMILY NAME | Isa |
| SIGNATURE | ISA S M |
| AFFILIATIONS | Universiti Sains Malaysia |
| ORCID | 0000-0002-8793-7626 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 28 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Driving Sustainable Eco‐Tourism Choices
This study examines the impact of eco‐labels, eco‐brands, pricing strategies and social media on purchase decisions for eco‐tourism packages, with a focus on subconscious cognitive processes captured through eye‐tracking technology. Following the Stimulus–Organism–Response (SOR) framework, 30 participants were employed, and SMI Eye Tracking Glasses 2 Wireless were used to record visual attention to eco‐tourism marketing stimuli; statistical analy…
The Role of Well‐Being and Quality of Life in Shaping Chinese Residents' Support for Rural Tourism
Grounded in positive psychology, this study integrates Social Exchange Theory (SET) with well‐being and quality of life (QOL) perspectives to examine the mechanisms shaping Chinese rural residents' support for tourism development. A cross‐sectional survey was conducted across five rural regions in China, yielding 879 completed responses that were analyzed using structural equation modelling (SEM). The findings reveal that community attachment, in…
Understanding the Antecedent of Behavioural Intention Towards Intention to Knowledge Sharing Behaviour among Non-Academic Employees in Indonesian Higher Learning Institutions
This study investigated the factors influencing knowledge-sharing behaviour (KSB) among non-academic staff in higher learning institutions (HLIs) in Indonesia. Under the positivist research philosophy, the current study employs a quantitative research approach, where data were collected from 405 non-academic employees throughout private and public HLI in Indonesia. The findings of the online surveys were triangulated with the Focus Group Discussi…
Exploring the Triggering Mechanism of Different Word-of-Mouth Intentions by Guest Experience and Well-Being Perception
This study examines the triggering mechanism of hotel guests' engagement in word-of-mouth (WOM) by integrating guest experience, well-being perception, one-to-one WOM intention, one-to-many WOM intention and many-to-many WOM intention. A survey was conducted with 306 experienced guests of the resort hotel sector in China. Partial least squares structural equation modeling (PLS-SEM) was employed to estimate relationships between guest experience, …
Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept
The aim of this article was to propose a framework based on the theory of self-congruity and on Hofstede's uncertainty avoidance. The framework was to combine destination personality, self-congruity, uncertainty avoidance, and tourists' revisit intention. The present conceptual paper proposed an integrated model of self-congruity which incorporates the effect of uncertainty avoidance. More importantly, the uncertainty avoidance was introduced as …
The effect of place attachment on visitors' revisit intentions
The tourism sector is considered a vital economic driver in several countries. Consequently, tourism authorities focus much attention on the factors that could give them a competitive advantage especially in attracting repeat visitations to certain tourist destinations. The current study explores the path, environment → place attachment → revisit intention using the Stimulus-Organism-Response (S-O-R) model. The study obtained 455 responses from v…
A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists' Emotional Experience on Behavioral Intention
The aim of this conceptual article is to propose a comprehensive model that explains the impact of different relational variables on tourists' behavioral intention (i.e., revisit intention and recommendation intention) and the relationship between those relational variables. Based on the existing studies and findings, the proposed model is strongly related with destination personality, self-congruity as well as tourists' emotional experience and …
The effect of place attachment on visitors' revisit intentions
The tourism sector is considered a vital economic driver in several countries. Consequently, tourism authorities focus much attention on the factors that could give them a competitive advantage especially in attracting repeat visitations to certain tourist destinations. The current study explores the path, environment → place attachment → revisit intention using the Stimulus-Organism-Response (S-O-R) model. The study obtained 455 responses from v…
A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists' Emotional Experience on Behavioral Intention
The aim of this conceptual article is to propose a comprehensive model that explains the impact of different relational variables on tourists' behavioral intention (i.e., revisit intention and recommendation intention) and the relationship between those relational variables. Based on the existing studies and findings, the proposed model is strongly related with destination personality, self-congruity as well as tourists' emotional experience and …
Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept
The aim of this article was to propose a framework based on the theory of self-congruity and on Hofstede's uncertainty avoidance. The framework was to combine destination personality, self-congruity, uncertainty avoidance, and tourists' revisit intention. The present conceptual paper proposed an integrated model of self-congruity which incorporates the effect of uncertainty avoidance. More importantly, the uncertainty avoidance was introduced as …
Exploring the Triggering Mechanism of Different Word-of-Mouth Intentions by Guest Experience and Well-Being Perception
This study examines the triggering mechanism of hotel guests' engagement in word-of-mouth (WOM) by integrating guest experience, well-being perception, one-to-one WOM intention, one-to-many WOM intention and many-to-many WOM intention. A survey was conducted with 306 experienced guests of the resort hotel sector in China. Partial least squares structural equation modeling (PLS-SEM) was employed to estimate relationships between guest experience, …
The effect of place attachment on visitors' revisit intentions
The tourism sector is considered a vital economic driver in several countries. Consequently, tourism authorities focus much attention on the factors that could give them a competitive advantage especially in attracting repeat visitations to certain tourist destinations. The current study explores the path, environment → place attachment → revisit intention using the Stimulus-Organism-Response (S-O-R) model. The study obtained 455 responses from v…
A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists' Emotional Experience on Behavioral Intention
The aim of this conceptual article is to propose a comprehensive model that explains the impact of different relational variables on tourists' behavioral intention (i.e., revisit intention and recommendation intention) and the relationship between those relational variables. Based on the existing studies and findings, the proposed model is strongly related with destination personality, self-congruity as well as tourists' emotional experience and …
Uncertainty Avoidance as a Moderating Factor to the Self-Congruity Concept
The aim of this article was to propose a framework based on the theory of self-congruity and on Hofstede's uncertainty avoidance. The framework was to combine destination personality, self-congruity, uncertainty avoidance, and tourists' revisit intention. The present conceptual paper proposed an integrated model of self-congruity which incorporates the effect of uncertainty avoidance. More importantly, the uncertainty avoidance was introduced as …
Understanding the Antecedent of Behavioural Intention Towards Intention to Knowledge Sharing Behaviour among Non-Academic Employees in Indonesian Higher Learning Institutions
This study investigated the factors influencing knowledge-sharing behaviour (KSB) among non-academic staff in higher learning institutions (HLIs) in Indonesia. Under the positivist research philosophy, the current study employs a quantitative research approach, where data were collected from 405 non-academic employees throughout private and public HLI in Indonesia. The findings of the online surveys were triangulated with the Focus Group Discussi…
Exploring the Triggering Mechanism of Different Word-of-Mouth Intentions by Guest Experience and Well-Being Perception
This study examines the triggering mechanism of hotel guests' engagement in word-of-mouth (WOM) by integrating guest experience, well-being perception, one-to-one WOM intention, one-to-many WOM intention and many-to-many WOM intention. A survey was conducted with 306 experienced guests of the resort hotel sector in China. Partial least squares structural equation modeling (PLS-SEM) was employed to estimate relationships between guest experience, …
Driving Sustainable Eco‐Tourism Choices
This study examines the impact of eco‐labels, eco‐brands, pricing strategies and social media on purchase decisions for eco‐tourism packages, with a focus on subconscious cognitive processes captured through eye‐tracking technology. Following the Stimulus–Organism–Response (SOR) framework, 30 participants were employed, and SMI Eye Tracking Glasses 2 Wireless were used to record visual attention to eco‐tourism marketing stimuli; statistical analy…
The Role of Well‐Being and Quality of Life in Shaping Chinese Residents' Support for Rural Tourism
Grounded in positive psychology, this study integrates Social Exchange Theory (SET) with well‐being and quality of life (QOL) perspectives to examine the mechanisms shaping Chinese rural residents' support for tourism development. A cross‐sectional survey was conducted across five rural regions in China, yielding 879 completed responses that were analyzed using structural equation modelling (SEM). The findings reveal that community attachment, in…
Psychology (5 works) · Social Psychology (5 works) · Digital Marketing and Social Media (4 works) · Diverse Aspects of Tourism Research (4 works) · Computer Science (3 works) · Tourism (3 works) · Advertising (2 works) · Business (2 works) · Cognitive psychology (2 works) · Conceptual framework (2 works)