Sustainable Consumption Intentions of Consumers in Turkey

A Research Within the Theory of Planned Behavior

Dados Bibliográficos

ID3311071
AutoresIlknur Ayar (0000-0002-6870-5571, Çankırı Karatekin University, autor correspondente), Ahmet Gürbüz (0000-0003-2287-9709, Karabük University)
Ano2021
Volume11
Fascículo3
Data de publicação2021-07-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoSAGE Open (JOURNAL)
Identificadores do periódicoISSN: 2158-2440 • E-ISSN: 2158-2440
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/21582440211047563
OpenAlexW3202303539
IdiomaEN
Citações recebidas9
Referências citadas89

Sustainable consumption can be a way to minimize the environmental impact of the rapidly growing consumption phenomenon. However, sustainable consumer behavior changes depending on many different factors and determining these factors is very important for many disciplines. This study aims to determine the sustainable consumption behavior of consumers and the factors affecting this behavior within the framework of Planned Behavior Theory, which is used in many fields in the literature. The research was conducted within the framework of attitude, subjective norms, and perceived behavior control as well as altruistic values variables added to the model. Research data survey method with Turkey/Kastamonu were collected from the consumers in the province. The questionnaire was adapted using previous studies, and its validity and reliability analysis were made. Research data were tested with Structural Equation Modeling, which is used frequently in social sciences and behavioral sciences. As a result; It has been revealed that the variables of Planned Behavior Theory, which are attitude, subjective norm, perceived behavioral control, and also the altruistic values dimension added to the model have a statistically significant effect on sustainable consumption intention, and intention has an effect on sustainable consumption behavior. It was concluded that perceived behavioral control has no direct effect on sustainable consumption behavior. These findings have important consequences for a large number of individuals and organizations such as policy makers, scientists, environmental organizations, health organizations, and businesses

Business · Consumer behaviour · Economics · Microeconomics · Social science · Sociology · Structural equation modeling · Sustainable consumption · Theory of planned behavior · Computer Science · Consumer Behavior in Brand Consumption and Identification · Environmental Education and Sustainability · Environmental Sustainability in Business · Psychology · Social Psychology · Marketing