Female identities in TV toiletries ads
A pragmatic and multimodal analysis of implied meanings
Bibliographic Data
| ID | 3373484 |
|---|---|
| Authors | Ma Milagros Del Saz-Rubio (0000-0002-7535-2903, Universitat Politècnica de València, corresponding author) |
| Year | 2018 |
| Volume | 136 |
| Pages | 54-78 |
| Publication date | 2018-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Pragmatics (JOURNAL) |
| Journal identifiers | ISSN: 0378-2166 • E-ISSN: 1879-1387 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.pragma.2018.07.009 |
| OpenAlex | W2889476064 |
| Language | EN |
| Citations received | 7 |
| References cited | 67 |
Aesthetics · Beauty · Construct (python library · Developmental psychology · Embodied cognition · Empowerment · Likert scale · Qualitative research · Scale (ratio · Sociology · Thematic analysis · Consumer Behavior in Brand Consumption and Identification · Gender, Feminism, and Media · Media, Gender, and Advertising · Psychology · Social Psychology
The obsession
Advertising as Communication
Visual Persuasion
Pictorial Metaphor in Advertising
Unbearable Weight
Pragmatic tolerance
Empowerment Through Endorsement? Polysemic Meaning in Dove's User-Generated Advertising
Gender Advertisements
Gender Issues in Advertising An oversight synthesis of research
Advertising Language. A Pragmatic Approach to Advertisements in Britain and Japan
Can Pictures Have Explicatures
The Genre of Advertising
In a different position
Women in Culture
Ideologies of masculinity in women’s magazines
Multimodal analysis within an interactive software environment
Real men do wear mascara
A critical cognitive-pragmatic approach to advertising gender metaphors
Representations of youth (language) in Greek TV commercials
Sexuality Sells
The Sexy Issue
Addressing an audience
English in Advertising
Objectification Theory
Gender roles in animated cartoons
Content Analysis of Gender Roles in Media
The effect of television day part on gender portrayals in television commercials
Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002
Feminist critique of language
Women and Media
The Language of Advertising
The Language of Television Advertising
The contribution of peer and media influences to the development of body satisfaction and self-esteem in young girls
On covert communication in advertising
Diversity reflected? Analyzing the representation of gender, age, ethnicity and sexual orientation on Dutch prime time television
Problems of modelling and applied issues within the framework of genre
Constructing female identities through feminine hygiene TV commercials
Ethnicity and body dissatisfaction among women in the United States
The role of the media in body image concerns among women
Reason' and 'tickle' as pragmatic constructs in the discourse of advertising
Implicatures in film
A pragmatics theory on television advertising
A multimodal analysis of facework strategies in a corpus of charity ads on British television
Multimodal Transcription and Text Analysis
A quantitative approach to conceptual, procedural and pragmatic meaning
Conversational implicature in a second language
Images in Advertising
Makeup at Work
A cross-cultural study of ability to interpret implicatures in English
| Unique citing works | 7 |
|---|---|
| Citations per year | 1,17 |
| Citation span | 2020 - 2025 (6) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |