On covert communication in advertising
Bibliographic Data
| ID | 7889584 |
|---|---|
| Authors | John Crook, Jonathan J Crook (0000-0002-1181-593X, University of Bedfordshire, corresponding author) |
| Year | 2004 |
| Volume | 36 |
| Issue | 4 |
| Pages | 715-738 |
| Publication date | 2004-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Pragmatics (JOURNAL) |
| Journal identifiers | ISSN: 0378-2166 • E-ISSN: 1879-1387 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/s0378-2166(03)00039-0 |
| OpenAlex | W2029976002 |
| Language | EN |
| Citations received | 21 |
| References cited | 7 |
Advertising · Cognition · Constructive · Covert · Distrust · Epistemology · Linguistics · Sociology · Computer Science · Emotions and Moral Behavior · Language, Discourse, Communication Strategies · Philosophy · Psychology · Psychology of Social Influence
Relevance Theory
A comparative study of female identity construction in Chinese and American advertisements
Style’ Bahasa dalam Teks Iklan Produk Bermakna Asosiatif Pornografi
Actions speak louder than words – strategic communication and (un)intentional signalling
The commercial value of history
Reason-tickle patterns in intertextual print advertising
Persuasive nature of image schematic devices in advertising
Construction of Negative Images of Menstruation in Indian TV Commercials
Humour and intertextuality in Steve Bell's political cartoons
Addressing the Consumer in Standardised Advertisements
Unidentified advertising
Branding through art
Locating Editorials and Advertising in Wedding Magazines
The 2010 Fifa World Cup as a commercial platform in print advertising
A pragmatics theory on television advertising
Female identities in TV toiletries ads
Metarepresentation and echo in online automobile advertising
Towards a critical cognitive-pragmatic approach to gender metaphors in Advertising English
Constructing female identities through feminine hygiene TV commercials
A multimodal analysis of facework strategies in a corpus of charity ads on British television
English in Macedonian commercial nomenclature
| Unique citing works | 21 |
|---|---|
| Citations per year | 1,05 |
| Citation span | 2006 - 2023 (18) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 21 |