The Co-creation of Museum Experience Value From the Perspective of Visitor Motivation
Bibliographic Data
| ID | 3374602 |
|---|---|
| Authors | Yongzhong Yang (0000-0002-7760-6516, Sichuan University), Shuangji Liu (0000-0002-6868-5750, Henan University of Economic and Law, corresponding author), Xiaoting Song (0000-0003-3765-764X, Sichuan University) |
| Year | 2023 |
| Volume | 13 |
| Issue | 4 |
| Publication date | 2023-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440231202118 |
| OpenAlex | W4387334417 |
| Language | EN |
| Citations received | 6 |
| References cited | 74 |
Marketing and tourism research emphasizes the importance of the co-creation of experience value in creating and maintaining sites of cultural consumption. However, the role of visitor motivation has been relatively overlooked, as have the dynamics of this process in museum space. Addressing these gaps, this study examines the co-creation of museum experience value from the perspective of visitor motivation in seven museums in Chengdu, China. The survey was used to collect 549 valid samples. Using survey questionnaire data and regression and structural equation analysis, this study reveals the significant relationship between visitor motivation, participation, interaction, and experience value in the co-creation of museum experience value. More specifically, participation and interaction play a mediating role in the relationship between visitor motivation and experience value, while visitor knowledge plays a moderating role in the relationship between visitor motivation and experience value. Expanding the literature on experience value co-creation by museum visitors, the results of this study have important implications for museum management
Art · Business · Co-Creation · Political science · Public relations · Questionnaire · Social science · Sociology · Tourism · Visitor pattern · Visual arts · Computer Science · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Museums and Cultural Heritage · Psychology · Social Psychology · Marketing
Stakeholder negotiations of distinctiveness and belonging in community-based tourism
Data-driven analysis of cultural tourism experience
How the Co-Creation of Cultural Experiences Between Hanfu Tourists and the Destination Experiencescape Influences Revisit Intention
The antecedents of co-creation in museums in the case of people with sensory impairments
The digitalized 'innovation lab
From cognition to emotion
Experiencing immersive virtual reality in museums
Knowledge bases and regional innovation systems
Co-creation of tourist experiences
How do consumers co-create their experiences? An exploration in the heritage sector
Understanding knowledge sharing in virtual communities
Reporting practices in confirmatory factor analysis
Service logic revisited
Exploring the experience value of museum visitors as a co-creation process
On value and value co-creation
Marker Variable Choice, Reporting, and Interpretation in the Detection of Common Method Variance
The Social Influence of Brand Community
Co-creation experiences
Common method biases in behavioral research
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Yearschallenge
Discovering the determinants of museum visitors’ immersion into experience
Measuring Experience Economy Concepts
Motivation and Involvement as Antecedents of the Perceived Value of the Destination Experience
The importance of museums in the tourist development and the motivations of their visitors
Timing and Tracking
Investigating the relationship between visitor location and motivations to attend a museum
Contemplating museums’ service failure
An examination of the effects of motivation and satisfaction on destination loyalty
Servicescape elements, customer predispositions and service experience
Managing the experience co-creation process in tourism destinations
Visitors’ experience, mood and satisfaction in a heritage context
A journey through the museum
The effect of co-creation experience on outcome variable
Meeting the audience challenge in the ‘Age of Participation
The moderator–mediator variable distinction in social psychological research
Convergent and discriminant validation by the multitrait-multimethod matrix
Social Network of Small Creative Firms and Its Effects on Innovation in Developing Countries
The Effect of Social Capital on Tacit Knowledge-Sharing Intention
| Unique citing works | 6 |
|---|---|
| Citations per year | 3 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |