Social Network of Small Creative Firms and Its Effects on Innovation in Developing Countries

Bibliographic Data

ID3393669
AuthorsMohsin Shafi (0000-0002-4517-6099, Leshan Normal University, corresponding author), Nazirul Islam Sarker (0000-0002-8887-521X, Neijiang Normal University), Md Nazirul Islam Sarker (0000-0003-1555-2468), Liu Junrong (Leshan Normal University)
Year2019
Volume9
Issue4
Publication date2019-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/2158244019898248
OpenAlexW2997292058
LanguageEN
Citations received10
References cited64

This article aims to extend the current understanding of social networking in small creative traditional sectors in developing countries. Most of the relevant studies have tended to focus on developed countries while neglecting the developing countries perspective. However, our study stresses that small craft firms-subsector of creative industries-are not only significant for income and employment generation but these businesses also are dominant in most of the developing countries. Hence, this article develops a model to demonstrate the effects of social networking on innovation and thus entrepreneurial success in small creative firms from developing countries perspective. We empirically tested our proposed research model on a sample of 254 small creative firms in the craft sector located in Bangladesh. Our results suggest that small creative firms can and do benefit from establishing a cooperative relationship with buyers, suppliers, and designers. However, cooperation with competitors does not have a significant impact on innovation. The findings of our study have substantial implications for both practitioners and policymakers interested in enhancing innovation among small creative firms mainly craft sector. In particular, we argue that a small creative firm's innovative activity benefits from close relations with suppliers and designers

Business · Competitor analysis · Craft · Creative industries · Developing country · Economic growth · Economics · Industrial organization · Political science · Cultural Industries and Urban Development · Digital Marketing and Social Media · Entrepreneurship Studies and Influences · Marketing

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