Moderating Effects of Consumers' Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices
Bibliographic Data
| ID | 3472467 |
|---|---|
| Authors | Seok Chan Jeong (0000-0002-8696-4489, Dong-Eui University, corresponding author), Beom-Jin Choi (0000-0003-1159-0045), Beomjin Choi (0000-0002-4578-8538, California State University, Sacramento) |
| Year | 2022 |
| Volume | 12 |
| Issue | 4 |
| Publication date | 2022-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440221134798 |
| OpenAlex | W4308882303 |
| Language | EN |
| Citations received | 5 |
| References cited | 81 |
A wearable device integrates portable computers and electronics into gadgets and other accessories that are worn on the human body. It presents challenges for designers and developers to create products that will be functional, attractive, and socially acceptable on bodies. In this paper, we identify factors that influence the purchase intention of wearable devices drawing from a variety of disciplines. Also, we conduct an empirical investigation of the moderating role of consumers' personal innovativeness (CPI) on purchase intention. We use structural equation modeling techniques to test our hypothesis using data gathered from 512 consumers. Results show that social image, novelty, esthetics, and relative advantage increase purchase intention of consumers of high personal innovativeness; however, purchase intention of consumers of low personal innovativeness is only affected by social image, esthetics, and relative advantage. Novelty shows a significant impact only with consumers of high personal innovativeness. Interestingly, wearability shows no significant effect on purchase intention in both cases. The managerial implications of the study are discussed
Advertising · Business · Novelty · Social influence · Structural equation modeling · Wearable computer · Wearable technology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing
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| Unique citing works | 5 |
|---|---|
| Citations per year | 2,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |