Technology and Social Media Usage in Higher Education

The Influence of Individual Innovativeness

Bibliographic Data

ID5159626
AuthorsTahani Z Aldahdouh (0000-0002-1190-3139, Tampere University, corresponding author), Petri Nokelainen (0000-0002-8195-7001, Tampere University), Vesa Korhonen (0000-0001-5265-4549, Tampere University)
Year2020
Volume10
Issue1
Publication date2020-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/2158244019899441
OpenAlexW3000309380
LanguageEN
Citations received26
References cited83

This article presents a two-phase study exploring the usage of technology in higher education as well as the role of the general innovativeness in predicting the actual use of technology. During the first phase of the study, which involved 502 staff members, a descriptive analysis of their usage of social media, technological devices, and Microsoft Office 365 cloud services was performed, with various demographic variables being considered. During the second phase, which involved a subsample of 106 staff members, structural equation modeling (SEM) was used to examine a model in which the general innovativeness and the demographic variables acted as predictors of the actualized innovativeness. The results showed that the staff used social media, devices, and cloud services quite satisfactorily. The examination of their user profiles revealed that there were significant differences among the staff members on the basis of their demographic variables, especially their gender, job type, and discipline. The results of the SEM showed that the general innovativeness contributed positively, as was expected, to predicting the adoption of devices, non-academic social networking sites and Office 365 cloud services. The results further suggested that males were early adopters of devices, while academics were early adopters of commercial services and academic social networking sites. However, the academics appeared to lag behind the administrators in terms of adopting Office 365 cloud services. The implications of the study and directions for future research are also presented

Business · Cloud computing · Descriptive statistics · Social influence · Social media · Statistics · Structural equation modeling · World Wide Web · Computer Science · Impact of Technology on Adolescents · Knowledge Management and Sharing · Mathematics · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing

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Open DOISci-HubOpen Access