Social media usage and acceptance in higher education
A structural equation model
Bibliographic Data
| ID | 22167889 |
|---|---|
| Authors | Ali Mugahed Al-Rahmi (0000-0002-1812-5800, Tun Hussein Onn University of Malaysia, corresponding author), Alina Shamsuddin (0000-0003-2700-7950, Tun Hussein Onn University of Malaysia), Eta Wahab (0000-0002-0706-7254, Tun Hussein Onn University of Malaysia), Waleed Mugahed Al-Rahmi (0000-0002-0980-7439, University of Technology Malaysia, corresponding author), Omar A Alismaiel (0000-0002-5016-7875, King Faisal University), Joseph Crawford (0000-0002-2191-6216, University of Tasmania) |
| Year | 2022 |
| Volume | 7 |
| Publication date | 2022-08-22 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Frontiers in Education (JOURNAL) |
| Journal identifiers | ISSN: 2504-284X • E-ISSN: 2504-284X |
| Publisher | Frontiers Media SA (PUBLISHER • CH) |
| DOI | 10.3389/feduc.2022.964456 |
| OpenAlex | W4292978301 |
| Language | EN |
| Citations received | 7 |
| References cited | 84 |
The adoption and use of social media as an educational technology in higher education has been exacerbated during the COVID-19 pandemic. As a result, this study applied the unified theory of usage and acceptance of technology theory and the technology acceptance model as predictors of behavioral intention to use social media and actual social media use. These, as posited by the model, affect the performance impact of social media usage. This study involved a quantitative survey with 312 undergraduate university students in Malaysia. Using structural equation modeling, this study identified that unified theory of usage and acceptance of technology theory and the technology acceptance model influence behavioral intentions to use and actual use of social media, resulting in an improved performance impact. That is, when students see the value in particular technologies, feel their performance (e.g., passing their studies) will be improved by using that technology, offers behavioral nudges toward adoption and use
Human–computer interaction · Nudge theory · Social influence · Social media · Structural equation modeling · Technology Acceptance Model · Theory of planned behavior · Unified theory of acceptance and use of technology · Usability · World Wide Web · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Psychology · Technology Adoption and User Behaviour · Artificial Intelligence
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| Unique citing works | 7 |
|---|---|
| Citations per year | 3,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |