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Vertical Integration Strategies and Environmental Uncertainty

China's Film Industry

Bibliographic Data

ID3514715
AuthorsYubin Yang (0000-0001-9486-2282, Chung-Ang University), Seungyoup Choo (0000-0003-3281-655X, Kyonggi University), Seong-Joon Limb (0000-0002-2718-0764, Chung-Ang University, corresponding author)
Year2023
Volume13
Issue1
Publication date2023-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSAGE Open (JOURNAL)
Journal identifiersISSN: 2158-2440 • E-ISSN: 2158-2440
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/21582440231156351
OpenAlexW4321333008
LanguageEN
Citations received3
References cited51

This study analyses the effectiveness of vertical integration for motion pictures' box office revenues and the moderating effects of environmental uncertainty on China's film industry, where a market economy was introduced in 2002. We analyzed a sample of 1,824 films released between 2005 and 2016 using a PROCESS model. We found strong evidence that vertical integration positively influenced box office revenues, which were higher under greater environmental uncertainty post reforms than under relative stability. We also found films that (1) had major producers or distributors, (2) were based on intellectual property, (3) belonged to the action or fantasy genre, or (4) featured superstars performed better. This study demonstrates the current operating level of the market economy in China's film industry and offers a unique, fresh dataset comprising almost all films released in Mainland China and produced by enterprises in Greater China

Business · China · Economics · Film industry · Geography · Industrial organization · Intellectual property · Mainland China · Movie theater · Political science · Revenue · Vertical Integration · Art History and Market Analysis · Cultural Industries and Urban Development · Energy, Environment, Economic Growth · Accounting

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Unique citing works3
Citations per year1,5
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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