Persuading the Enemy
Estimating the Persuasive Effects of Partisan Media with the Preference-Incorporating Choice and Assignment Design
Bibliographic Data
| ID | 3585481 |
|---|---|
| Authors | Justin De Benedictis-Kessner (0000-0003-2751-379X, corresponding author), Matthew A Baum (0000-0001-9893-1492, Harvard University Press, corresponding author), Adam J Berinsky (0000-0001-7827-9396, Massachusetts Institute of Technology, corresponding author), T Yamamoto (0000-0002-8079-7675, Massachusetts Institute of Technology, corresponding author) |
| Year | 2019 |
| Volume | 113 |
| Issue | 4 |
| Pages | 902-916 |
| Publication date | 2019-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Political Science Review (JOURNAL) |
| Journal identifiers | ISSN: 0003-0554 • E-ISSN: 1537-5943 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0003055419000418 |
| OpenAlex | W2962271940 |
| Language | EN |
| Citations received | 54 |
| References cited | 45 |
Does media choice cause polarization, or merely reflect it? We investigate a critical aspect of this puzzle: How partisan media contribute to attitude polarization among different groups of media consumers. We implement a new experimental design, called the Preference-Incorporating Choice and Assignment (PICA) design, that incorporates both free choice and forced exposure. We estimate jointly the degree of polarization caused by selective exposure and the persuasive effect of partisan media. Our design also enables us to conduct sensitivity analyses accounting for discrepancies between stated preferences and actual choice, a potential source of bias ignored in previous studies using similar designs. We find that partisan media can polarize both its regular consumers and inadvertent audiences who would otherwise not consume it, but ideologically opposing media potentially also can ameliorate the existing polarization between consumers. Taken together, these results deepen our understanding of when and how media polarize individuals
Adversary · Advertising · Business · Computer security · Economics · Ideology · Media use · Microeconomics · Polarization (electrochemistry · Political science · Politics · Preference · Computer Science · Electoral Systems and Political Participation · Law · Media Influence and Politics · Psychology · Social Media and Politics · Social Psychology
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| Unique citing works | 54 |
|---|---|
| Citations per year | 7,71 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 52 |