Cooking Class Travel in Thailand
An Investigation of Value Co-Creation Experiences
Bibliographic Data
| ID | 3590613 |
|---|---|
| Authors | Jianwei Qian (0000-0001-5918-4842, Hangzhou Normal University, corresponding author), Pearl Lin, Pearl M C Lin (0000-0002-4320-3866, Hong Kong Polytechnic University), Jiewen Wei, Ting Liu (0000-0001-5479-7228, Huangshan University), Krittinee Nuttavuthisit (0000-0003-3020-1148, Chulalongkorn University) |
| Year | 2023 |
| Volume | 13 |
| Issue | 2 |
| Publication date | 2023-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440231176994 |
| OpenAlex | W4378220217 |
| Language | EN |
| Citations received | 1 |
| References cited | 71 |
Cooking class travel (CCT) is a special form of food economy that is emerging worldwide, especially in Southeast Asian countries, such as Thailand. CCT is a touristic activity with strong value co-creation characteristics, but it is scarcely investigated on how tourists and hosts can work together to co-create the experience and value in CCT. Thus, based on value co-creation theory, this study adopts a rigorous content analysis approach to inspect the value co-creation mechanism of CCT in Thailand. Results reveal a value co-creation framework for CCT-from resources to practices to the final outcomes-offering academia and practitioners an in-depth insight into this fast-developing type of tourism economy and extending value co-creation theory to a new research area
Business · Co-Creation · Geography · Industrial organization · Political science · Tourism · Value creation · Value theory · Computer Science · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Engineering · Service and Product Innovation · Marketing
Content analysis
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Commentary
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Staged Authenticity
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.5 |
| Citation span | 2024 - 2024 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |