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Excuse Me, Sir? May I Help You and Your Boyfriend

Salespersons' Differential Treatment of Homosexual and Straight Customers

Bibliographic Data

ID3609720
AuthorsAndrew S Walters (a Research Fellow, University of California, San Francisco), Maria-Cristina Curran (b recent graduate, University of Georgia)
Year1996
Volume31
Issue1-2
Pages135-152
Publication date1996-06-21
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Homosexuality (JOURNAL)
Journal identifiersISSN: 0091-8369 • E-ISSN: 1540-3602
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1300/j082v31n01_08
PMID8827496
OpenAlexW1716265578
LanguageEN
Citations received14

An experimental field study was conducted to investigate differential treatment of same-sex versus opposite-sex couples. Over a period of four months, three couples (1 female-female, 1 male-female, 1 male-male) entered each of twenty retail stores. All couples were trained confederates. Multiple measures unequivocally showed differential treatment for heterosexual and homosexual couples. Heterosexual couples were assisted by staff in significantly less time than were homosexual couples, who often were not assisted and who were more likely to be repudiated. Results are discussed in terms of the sociopolitical climate for homosexuals

Developmental psychology · Differential (mechanical device · Differential treatment · Excuse · Political science · Sociology · Demography · Law · LGBTQ Health, Identity, and Policy · Psychology · Social Psychology

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Unique citing works14
Citations per year0,5
Citation span1998 - 2020 (23)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 13

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