Stigma and Salvation
Advertising HIV Awareness in New York City: A Case Study
Bibliographic Data
| ID | 3615671 |
|---|---|
| Authors | Rebecca Kern (Manhattan College), Abbe Forman, Abbe E Forman (Temple University) |
| Year | 2013 |
| Volume | 60 |
| Issue | 8 |
| Pages | 1143-1159 |
| Publication date | 2013-08-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Homosexuality (JOURNAL) |
| Journal identifiers | ISSN: 0091-8369 • E-ISSN: 1540-3602 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/00918369.2013.776427 |
| PMID | 23844882 |
| OpenAlex | W2003695772 |
| Language | EN |
| References cited | 21 |
Popular culture representations and negotiations of HIV/AIDS have fluctuated over the last several decades, and awareness of the illness and its causes has grown due to better education and extensive cultural dialogue. The following examines two contemporary HIV/AIDS public health campaigns in the New York City area. Although there have been limited improvements in the portrayals of HIV-positive individuals, advertising focused on HIV awareness still does not directly address prevention. These two campaigns encourage two distinct messages; one that reinforces the stigma attached to HIV/AIDS and one that promises salvation
Advertising · Business · Family medicine · Health communication · Human immunodeficiency virus (HIV · Negotiation · Political science · Psychiatry · Public health · Public relations · Social science · Sociology · Stigma (botany · Adolescent Sexual and Reproductive Health · Medicine · Nursing · Psychology · Sex work and related issues · Sexuality, Behavior, and Technology · Social Psychology
The Transtheoretical Model of Change and HIV Prevention
A 10-Year Systematic Review of HIV/Aids Mass Communication Campaigns
Drug Use, Interpersonal Attraction, and Communication
A Little Thing Called Love
Glamorizing sick bodies
Ask Your Doctor About
HIV and the Blood Supply
Bono's Product (RED) Initiative
State Governments’ Response to the Aids Crisis
Washington's Response to the Aids Epidemic
The Sage Handbook of Social Science Methodology
Shameless
Marketing the Damaged Self
Aids and Me, Never the Twain Shall Meet
| Highly cited | No |
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