State Governments’ Response to the Aids Crisis
An Advertising Perspective
Bibliographic Data
| ID | 7498485 |
|---|---|
| Authors | Alan J Bush (Memphis State University., corresponding author), Victoria Davies (Media Analyst for Lintas: Campbell-Ewald Advertising in Warren, Michigan.) |
| Year | 1989 |
| Volume | 8 |
| Issue | 1 |
| Pages | 53-63 |
| Publication date | 1989-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Public Policy & Marketing (JOURNAL) |
| Journal identifiers | ISSN: 0743-9156 • E-ISSN: 1547-7207 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/074391568900800105 |
| OpenAlex | W2910048199 |
| Language | EN |
| Citations received | 1 |
| References cited | 7 |
AIDS in the United Slates may be the most urgent public health issue facing public policy makers today. Since there is currently no chemical cure or vaccine for the AIDS virus, the only weapons available for prevention are public information and education. This study assesses the role of advertising in disseminating information during the AIDS crisis by interviewing the state AIDS coordinators in each of the 48 contiguous United States. The results of the study summarize what the states are currently doing with their AIDS advertising campaigns. Additionally, state AIDS coordinators’ perceptions are presented on advertising's role during the AIDS crisis, and what can be done to improve current AIDS advertising campaigns. Finally, implications for public policy makers are discussed
Advertising · Business · Interview · Perspective (graphical · Political science · Public health · Public relations · State (computer science · Gender, Feminism, and Media · Marketing and Advertising Strategies · Media Studies and Communication · Medicine · Law
| Citations per year | 0.08 |
|---|---|
| Citation span | 2013 - 2013 (1) |
| Highly cited | No |