Advocacy Communication and Social Identity

An Exploration of Social Media Outreach

Bibliographic Data

ID3639719
AuthorsErica Ciszek (0000-0001-6402-7649, University of Houston, corresponding author), Erica L Ciszek (University of Houston)
Year2017
Volume64
Issue14
Pages1993-2010
Publication date2017-12-06
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Homosexuality (JOURNAL)
Journal identifiersISSN: 0091-8369 • E-ISSN: 1540-3602
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00918369.2017.1293402
PMID28278059
OpenAlexW2587368970
LanguageEN
Citations received6
References cited64

Increasingly, advocacy organizations employ social networking sites as inexpensive and often effective ways to disseminate outreach messages. For groups working to reach lesbian, gay, bisexual, transgender, and queer (LGBTQ) youth, social media provide key platforms for connecting with target audiences. Although these young people increasingly utilize social media, little is known about how digital advocacy campaigns influence their sexual identity formation. This article applies concepts of social identity to examine how LGBTQ youth understand advocacy campaigns, how they perceive LGBTQ as a social category presented in campaigns, and what values they assign to LGBTQ group membership

Human sexuality · Identity (music · Lesbian · Outreach · Political science · Public relations · Queer · Sexual identity · Social group · Social identity theory · Social media · Sociology · Transgender · Gender Studies · Gender, Feminism, and Media · Impact of Technology on Adolescents · Psychology · Social Media and Politics · Social Psychology

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