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I'm F---ing Moving to Iowa

Gender and Candidate Image in the 2020 Iowa Caucus

Bibliographic Data

ID3756045
AuthorsKelly L Winfrey (0000-0003-0994-5177, Iowa State University, Ames, IA, USA, corresponding author)
Year2021
Volume65
Issue3
Pages558-573
Publication date2021-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764220981121
OpenAlexW3117531561
LanguageEN
Citations received5
References cited35

The 2020 presidential race started in Iowa, like it has since 1972. The slate of candidates was the most diverse ever and included six women. This study examines the relationship between candidates' gender, image, and support among Iowa voters. Iowans have access to candidates that other voters do not, so their perceptions provide unique insight into the construction of candidate images. This study examines the image qualities of leading candidates as perceived by Iowa caucus-goers in the fall of 2019. Using survey data of 576 likely Democratic caucus attendees, I examine the relationship between candidates' gender, image, and support. I find that women candidates did not benefit from stereotypical strengths of honesty and compassion, but they were perceived as strong leaders. I also find evidence of differences in image evaluations based on respondent sex, with women voters rating untraditional candidates higher than men voters

Caucus · Honesty · Political science · Politics · Presidential system · Respondent · Gender Politics and Representation · Psychology · Social Psychology

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Unique citing works5
Citations per year1
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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