It Takes a Village
A Social Network Approach to NGOs' International Public Engagement
Bibliographic Data
| ID | 3756518 |
|---|---|
| Authors | Adam J Saffer (0000-0001-8032-4256, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA, corresponding author), Aimei Yang (0000-0003-2740-9378, University of Southern California, Los Angeles, CA, USA), Jordan Morehouse (0000-0002-8584-2957, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA), Yan Qu (0000-0001-8719-5952, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA) |
| Year | 2019 |
| Volume | 63 |
| Issue | 12 |
| Pages | 1708-1727 |
| Publication date | 2019-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764219835265 |
| OpenAlex | W2924746657 |
| Language | EN |
| Citations received | 14 |
| References cited | 40 |
Nongovernmental organizations (NGOs), like most strategic communicators, are challenged with breaking through the saturated international media environment as they attempt to influence public opinion. Yet, before strategic communicators can build an agenda, they must get attention from the public. The current study examined how NGOs' network positions in the public Twitter discussion of the global refugee crisis influenced the public engagement NGOs received during two news events. Drawing from network theory and research, we posed two parallel sets of hypotheses. First, we predicted that NGOs with characteristics of "star" network structures will be well-situated in the network to garner attention. Second, we hypothesized that the "village" around an NGO also contributes to capturing attention. The results from our regressions offer evidence to support both hypotheses
Political science · Politics · Public engagement · Public opinion · Public relations · Refugee · Situated · Social media · Sociology · Media Studies and Communication · Public Relations and Crisis Communication · Social Media and Politics
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On Network Theory
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The Community Question
| Unique citing works | 14 |
|---|---|
| Citations per year | 2,33 |
| Citation span | 2020 - 2026 (7) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 14 |