Marketing as Exchange
A Theory of Transactions in the Marketplace
Bibliographic Data
| ID | 3756591 |
|---|---|
| Authors | Richard P Bagozzi (0000-0002-8807-8210, University of California, Berkeley, corresponding author) |
| Year | 1978 |
| Volume | 21 |
| Issue | 4 |
| Pages | 535-556 |
| Publication date | 1978-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/000276427802100406 |
| OpenAlex | W2474802602 |
| Language | EN |
| Citations received | 20 |
| References cited | 14 |
Advertising · Business · Commerce · Social exchange theory · Social science · Sociology · Business Law and Ethics · Marketing · Securities Regulation and Market Practices
Academic Dishonesty in Modern Universities
International Conference “Interfaces between Legality and Illegality in Markets”, February 5–6, 2015, Cologne, Germany
Organizational Specifics of the Volunteer Movement
Exodus
Exchange Models
Social Marketing in Public Health
Social Marketing Intervention to Engage Older Adults in Balance Workshops for Fall Prevention
Accelerating the adoption of water sensitive innovations
Blood and scripture
Value Creation in Political Exchanges
Theory and Concept Development in Political Marketing
From Markets to Stakeholders
An Epistemological Perspective on Research in Political Marketing
Religious marketing
The views of an advocatus dei
Cross-Cultural Interaction
Resident attitudes toward sustainable community tourism
Power in Organizational Buying
The Social Norms of Discrete Consumer Exchange
Markets, Clans, and Arbitrage
| Citations per year | 0.43 |
|---|---|
| Citation span | 1979 - 2023 (45) |
| Highly cited | No |