Toward a Healthy Public

The leading causes of preventable disease, disability, and premature death are primarily associated with lifestyle and behaviors. Future advances in health are likely to come from the social and behavioral sciences rather than from the biomedical, and health communication can play an integral role in shaping those advances. Three foundation pieces are suggested that health communicators can build on to strengthen our contributions to a healthier future: adopting rigorous and scientific standards of professionalism, establishing communication systems that include rather than exclude the traditionally underserved populations, and improving our own capacity and willingness to hear the wisdom and the wants of the populations we serve-the consumers

Behavioural sciences · Engineering ethics · Foundation (evidence) · Health communication · Political science · Public health · Public relations · Social science · Sociology · Climate Change Communication and Perception · Engineering · Medicine · Nursing · Psychology

• Designing Health Communication Campaigns

  Thomas E Backer, Thomas Bäcker et al.•Designing Health Communication…•1992

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• Healthy People 2000

  Robert Heidel, R Eric Heidel•Population and Development Review•1991

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