Facilitating the Conversation
The 2012 U.S. Presidential Election and Public Diplomacy Through Social Media
Bibliographic Data
| ID | 3757938 |
|---|---|
| Authors | Craig Hayden (0000-0003-3284-0795, American University, Washington, DC, USA), Don Waisanen (0000-0002-7768-6093, Baruch College, New York, NY, USA), Yelena Osipova (American University, Washington, DC, USA) |
| Year | 2013 |
| Volume | 57 |
| Issue | 11 |
| Pages | 1623-1642 |
| Publication date | 2013-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764213505365 |
| OpenAlex | W2032089262 |
| Language | EN |
| Citations received | 8 |
| References cited | 34 |
The elections of president Barack Obama in 2008 and 2012 provided pivotal moments in U.S. relations with foreign publics. Examining the kind of communication cultivated between public diplomacy practitioners and publics, this article focuses on social media discourse about the 2012 U.S. election posted to U.S. diplomacy efforts on Facebook. We analyze information generated by U.S. embassy sites in Bangladesh, Egypt, and Pakistan to understand the qualities of the communication engendered by these public diplomacy overtures, the nature of public argument via the media platform, and how the election served as a process to further contemporary U.S. public diplomacy. We found that the discussion that took place in response to the announcement of Obama's reelection did not resemble a deliberative forum for debating U.S. foreign policy or regional implications. Rather, much of the messaging on these sites constituted what we term "spreadable epideictic." Implications are charted for research and practice
Argument (complex analysis) · Conversation · Diplomacy · Foreign policy · Media studies · Political science · Politics · Public Diplomacy · Public relations · Publics · Social media · Sociology · Law · Media Studies and Communication · Public Administration · Public Relations and Crisis Communication · Social Media and Politics
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Rhetoric of Motives
| Unique citing works | 8 |
|---|---|
| Citations per year | 0,67 |
| Citation span | 2014 - 2025 (12) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |