Moving from Monologue to Dialogue to Collaboration

The Three Layers of Public Diplomacy

Bibliographic Data

ID9767178
AuthorsGEOFFREY COWAN (University of Southern California, corresponding author), Amelia Arsenault (0000-0003-1074-3732, University of Southern California)
Year2008
Volume616
Issue1
Pages10-30
Publication date2008-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Annals of the American Academy of Political and Social Science (JOURNAL)
Journal identifiersISSN: 0002-7162 • E-ISSN: 1552-3349
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0002716207311863
OpenAlexW2165140906
LanguageEN
Citations received69
References cited33

For a number of years, commentators and professionals have noted that effective public diplomacy requires that state and private actors communicate with the people of other nations by moving from monologue to dialogue. This article argues that both monologue and dialogue are essential public diplomacy tools and that collaboration is a third layer of public diplomacy that should also be examined. Collaboration, defined in this article as initiatives that feature cross-national participation in a joint venture or project with a clearly defined goal, may in certain instances be a more effective public diplomacy technique than either monologue or dialogue. By examining related social science research, this article seeks to start a systematic examination of the circumstances in which each of these three layers of public diplomacy—monologue, dialogue, and collaboration—is most appropriate

China · Diplomacy · Media studies · Political science · Public Diplomacy · Public relations · Sociology · State (computer science · Computer Science · Law · Public Administration · Public Policy and Administration Research · Public Relations and Crisis Communication · Social Media and Politics

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