Voter Decision Making

The Tensions of Personal Identity, Personal Ethics, and Personal Benefit

Bibliographic Data

ID3758897
AuthorsKenneth J Levine (0000-0001-9924-6091, University of Tennessee at Knoxville, corresponding author)
Year2005
Volume49
Issue1
Pages63-77
Publication date2005-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764205279427
OpenAlexW2002180602
LanguageEN
Citations received1
References cited25

There are several models of voter decision making; however, three influential factors (personal identity, personal ethics, and personal benefit) in the decision-making process have received little scholarly attention. These factors are examined to underscore their importance to voters when making a selection for a leader. A longitudinal election scenario is used to measure the effects of these variables on the voting decisions of 143 college-aged respondents. As facts and circumstances change within the scenario, respondents are asked to indicate which candidate they support and why. In addition, a series of interval-level items are asked to measure the effect of the various factors. The rationales for voting for each candidate demonstrate how the three factors play a role in the decision-making process. Small but significant correlations are found to exist between the factors and the respondents' voting behavior. Implications, limitations, and future research based on these findings are presented

Identity (music) · Political science · Selection (genetic algorithm) · Voting · Voting behavior · Artificial Intelligence · Computer Science · Psychology · Social and Intergroup Psychology · Social Psychology · Sports Analytics and Performance · Sports, Gender, and Society

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