Communicating to Influence Perceptions of Social Stigma
Implications for the Use of Signs by the Homeless as a Means of Soliciting Funds
Bibliographic Data
| ID | 3759015 |
|---|---|
| Authors | Franklin J Boster (0000-0002-3286-2743, Michigan State University, East Lansing, MI, USA, corresponding author), Rain Wuyu Liu (0000-0002-3977-5351, Michigan State University, East Lansing, MI, USA), Thanomwong Poorisat (Nanyang Technological University, Singapore), Ying Cheng (0000-0001-7732-9806, Michigan State University), Wonkyung Kim (0000-0002-8928-0330, Michigan State University, East Lansing, MI, USA), Nicholas D Salmon-Seidmann (Canadian International School Singapore, Singapore), Charles T Salmon (0000-0002-9696-1441, Nanyang Technological University, Singapore) |
| Year | 2016 |
| Volume | 60 |
| Issue | 11 |
| Pages | 1293-1305 |
| Publication date | 2016-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764216657379 |
| OpenAlex | W2462563925 |
| Language | EN |
| Citations received | 1 |
| References cited | 14 |
Homelessness is an important social problem in many countries, including the United States. The plight of the homeless is compounded by a high level of stigma associated with the homeless. This study examines the effects of humorous and nonhumorous signs used by the homeless to attract donations. Study 1 shows that nonhumorous signs attracted 10 times as much money as humorous signs. Study 2 shows that subjects felt more comfortable in the presence of homeless not holding a sign and perceived them more positively compared with homeless holding a humorous sign. Positive perceptions of them led to more comfort, which led to more donations. Study 3 shows that subjects perceived homeless not holding a sign more positively compared with homeless holding a nonhumorous sign. These findings suggest that signs make potential donors feel uncomfortable, potentially resulting in diminished donations
Coronavirus disease 2019 (COVID-19) · Disease · Family medicine · Human immunodeficiency virus (HIV) · Infectious disease (medical specialty) · Perception · Psychiatry · Sign (mathematics) · Social distance · Social stigma · Stigma (botany) · Consumer Behavior in Brand Consumption and Identification · Media Influence and Health · Medicine · Psychology · Social and Intergroup Psychology · Social Psychology
The Belief in a Just World
Universal dimensions of social cognition
Stigma
Effect of Humor on Speaker Ethos and Audience Information Gain 1
Warmth and Competence as Universal Dimensions of Social Perception
Humor as a Technique of Social Influence
The Stigma of Homelessness
Effects of Humor on Persuasion
Homelessness in Europe and the United States
Stigma and compliance
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |