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The "Megapozitiv" Role of Enterprise Social Media in Enabling Cross-Boundary Communication in a Distributed Russian Organization

Bibliographic Data

ID3759624
AuthorsJennifer L Gibbs (0000-0003-0101-3519, Rutgers University, New Brunswick, NJ, USA), Julia Eisenberg (0000-0003-2129-0572, Pace University, New York, NY, USA), Nik Ahmad Rozaidi (Rutgers University, New Brunswick, NJ, USA), Anna Gryaznova (Moscow State University, Moscow, Russian Federation)
Year2015
Volume59
Issue1
Pages75-102
Publication date2015-01-01
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764214540511
OpenAlexW2319569379
LanguageEN
Citations received15
References cited48

Collaborating across boundaries is important for organizational innovation, but it poses a key challenge for large, distributed organizations. New technologies such as enterprise social media (ESM) are often heralded for their open infrastructure, democratic nature, and ability to break down traditional hierarchies and barriers to communication; thus, such tools may be expected to play a role in facilitating cross-boundary interaction. Usage patterns are likely to be shaped by existing cultural factors within the organizational and national contexts, however. Drawing on a case study of a large Russian telecommunications company, we empirically assess the introduction of an ESM application and the degree to which it promotes cross-boundary communication (across geographical and hierarchical lines), through analysis of server log data and in-depth interviews. Our findings demonstrate that ESM promotes cross-boundary communication, although there are distinct patterns for hierarchical and regional boundaries. Implications for ESM implementation and distributed collaboration are discussed

Boundary (topology) · Business · Computer security · Democracy · Key (lock) · Knowledge management · Political science · Public relations · Social media · World Wide Web · Computer Science · Digital Marketing and Social Media · Knowledge Management and Sharing · Technology Adoption and User Behaviour

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Citations per year1.36
Citation span2015 - 2025 (11)
Highly citedNo

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