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Welfare-friendly Products

Availability, labeling and opinion of retailers in Curitiba, Southern Brazil

Bibliographic Data

ID4010773
AuthorsBruna Maria Remonato Franco (Universidade Federal do Paraná), Ana Paula Oliveira Souza (0000-0001-7330-8047, Universidade Federal do Paraná), Carla Forte Maiolino Molento (0000-0003-1408-7891, Universidade Federal do Paraná, corresponding author)
Year2018
Volume56
Issue1
Pages9-18
Publication date2018-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueRevista de Economia e Sociologia Rural (JOURNAL)
Journal identifiersISSN: 0103-2003 • E-ISSN: 1806-9479
PublisherFapUNIFESP (SciELO) (PUBLISHER)
DOI10.1590/1234-56781806-94790560101
OpenAlexW2804133079
SCIELO_PIDS0103-20032018000100009
LanguageEN
References cited26

The market for welfare-friendly products (WFP) is increasing worldwide; however, there is a lack of information on this topic in Brazil. We investigated availability, product information and opinion of retailers about WFP in Curitiba, Southern Brazil. We visited 36 strategically located retailers, conducting product evaluation and interviews with managers. The availability of WFP, mostly eggs and chicken meat, was low; no other type of meat was available as WFP. Labeling was deficient, with little information about animal rearing systems. Labeling of regular products displaying images of happy animals was observed and may be a relevant confusing effect. Few certification seals for WFP were also observed, on organic products and free-range chickens. Welfare-friendly products costed 1.7 to 2.5 times more than regular products and great price variability was observed among retailers. Most retailers seemed not aware of the subject and considered that there is low availability of WFP to be offered in the markets. Low availability of WFP and poor label information of both regular and welfare-friendly products are barriers to better understand and meet the demand for higher welfare products. It is our perception that these are constraints for consumers to develop and perform ethical choices related to purchasing behavior

Agricultural science · Animal welfare · Business · Certification · Curitiba · Economics · Product (mathematics) · Purchasing · Welfare · Consumer Attitudes and Food Labeling · Food Waste Reduction and Sustainability · Marketing · Organic Food and Agriculture

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Citation velocityhistorical
Highly citedNo

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