Just Scan It
Examining QR Code Use in Web Survey Recruitment
Bibliographic Data
| ID | 4016460 |
|---|---|
| Authors | Amanda C Smith (0000-0002-8951-8564, RTI International, corresponding author), Jill A Dever (0000-0002-0601-9605, RTI International), Brandon Hopkins (0000-0003-2396-9300, RTI International), Aleia Clark Fobia (NOAA National Ocean Service), Steve Gomori (0000-0003-4338-1918, RTI International), Eliza Snee (RTI International), Dustin Williams (0000-0002-7658-6787, RTI International) |
| Year | 2025 |
| Volume | 37 |
| Issue | 4 |
| Pages | 321-334 |
| Publication date | 2025-09-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | CAM (JOURNAL) |
| Journal identifiers | ISSN: 1087-8513 • E-ISSN: 1552-3969 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1525822x251313939 |
| OpenAlex | W4414679139 |
| Language | EN |
| References cited | 10 |
Including QR Codes on survey recruitment materials may be one method to reduce burden and encourage participation. The Covid-19 pandemic prompted a resurgence of QR Code use, so it is reasonable to assume they may now also be effective in survey outreach. In this article, we examine response by access mode (QR/URL) to better understand QR Code effectiveness in a push-to-web survey. We also examine access mode by select household and respondent demographics to determine if access mode is associated with specific characteristics. We found about one-third of respondents accessed study questionnaires by scanning the QR Code, with about half of mobile respondents accessing via the QR Code. Significant associations between access mode and home ownership, sex, race/ethnicity, age, and education were also observed. This work revisits earlier findings and contributes to the emerging body of research reexamining the effectiveness of including QR Codes in survey outreach materials
Code (set theory) · Demographics · Mode (computer interface) · Outreach · Respondent · Survey data collection · Work (physics) · Focus Groups and Qualitative Methods · Privacy, Security, and Data Protection · Survey Methodology and Nonresponse
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
Internet, Phone, Mail, and Mixed‐Mode Surveys
Remember, You Can Complete This Survey Online! Web Survey Links and QR Codes in a Mixed-Mode Web and Mail General Population Survey
What is the Future of Survey-Based Data Collection for Local Government Research? Trends, Strategies, and Recommendations
| Citation velocity | historical |
|---|---|
| Highly cited | No |