Not Even the Sky Is the Limit

The Meanings of Consumption and the Dynamics of Social Mobility on the @Blogueiradebaixarenda Profile on Instagram and Youtube

Bibliographic Data

ID4016757
AuthorsCarla Fernanda Pereira Barros (0000-0003-4037-1060, Universidade Federal Fluminense, corresponding author)
Year2020
Volume10
Issue3
Pages831-859
Publication date2020-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociologia & Antropologia (JOURNAL)
Journal identifiersISSN: 2236-7527 • E-ISSN: 2238-3875
PublisherFapUNIFESP (SciELO) (PUBLISHER)
DOI10.1590/2238-38752020v1033
OpenAlexW3137873188
SCIELO_PIDS2238-38752020000300831
LanguageEN
Citations received3
References cited7

The article sets out to explore the meanings surrounding consumption on the @blogueiradebaixarenda profile on the Instagram and YouTube online social networks, considering the perceptions of materiality and their articulations with the dynamics of social mobility. It analyses the elements making up the "low-income lifestyle" as a native category within the context of "digital influencers." Through online observational research, the posts, hashtags and comments on both social media platforms were analysed, seeking to explore how consumption practices appear as mediators of social dynamics and identity constructs. Among the results, the articulations between materiality and social mobility, the idea of minimalism within the "low-income lifestyle" and the blogger's status as a cultural mediator are highlighted

Advertising · Aesthetics · Art · Business · Consumption (sociology · Context (archaeology · Dynamics (music · Geography · Influencer marketing · Materiality (auditing · Media studies · Social dynamics · Social group · Social identity theory · Social media · Social science · Sociology · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Cultural Industries and Urban Development · Fashion and Cultural Textiles · Marketing

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