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Embodying Responsibility

Children's Health and Supermarket Initiatives

Bibliographic Data

ID4140147
AuthorsRobert Colls (0000-0002-5033-3116, Durham University, corresponding author), Rachel Colls (Durham University), Bethan Evans (0000-0002-5566-3106, Manchester Metropolitan University, corresponding author)
Year2008
Volume40
Issue3
Pages615-631
Publication date2008-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEnvironment and Planning A Economy and Space (JOURNAL)
Journal identifiersISSN: 0308-518X • E-ISSN: 1472-3409
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1068/a3935
OpenAlexW2042939360
LanguageEN
Citations received40
References cited28

In this paper we interrogate the ways in which supermarkets 'place' responsibility for children's 'healthy' eating with parents and/or children, as set within the contemporary British public health concern with the prevalence of childhood obesity. We use British food retailers' corporate social responsibility (CSR) policies as a way of identifying specific relations of responsibility between supermarkets, parents, and children. We do this through focusing upon a critical interrogation of two supermarkets' children's 'healthy' eating initiatives; a supermarket own-brand range of children's 'healthy' food products; and a supermarket in-store 'healthy' food tour. The emergent geographies of embodied responsibility illustrate a deferral of responsibility from supermarkets to parents. This is problematic because it conversely excludes the possibilities for the child to be a consumer on the grounds that they are irresponsible and incapable of engaging with 'healthy' food. We suggest that this implied model of responsibility, which conceptualises responsibility as contained within the individual, is unhelpful because of its exclusivity and suggest that a collective notion of responsibility is necessary to understand fully the relations of responsibility that exist between bodies. This opens up possibilities for a more nuanced account of the 'child' consumer and the relationships that children have with 'healthy' food

Advertising · Business · Childhood obesity · Collective responsibility · Corporate social responsibility · Embodied cognition · Moral responsibility · Obesity · Political science · Public relations · Social responsibility · Sociology · Children's Rights and Participation · Law · Medicine · Obesity and Health Practices · Posthumanist Ethics and Activism

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Unique citing works40
Citations per year2,22
Citation span2008 - 2024 (17)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 40

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