An Understanding of Malaysian Cinemagoers in the Post Covid-19 Era by Using a Computational Ontology
Bibliographic Data
| ID | 4182587 |
|---|---|
| Authors | Changsong Wang (0000-0002-0203-7814, Xiamen University Malaysia, corresponding author), Low Jinghong (Multimedia University), Tan Poh Ling (0000-0001-8243-9444, Xiamen University Malaysia), Muhammad Afiq Bin Sukiman (Xiamen University Malaysia), Lucyann Kerry (Chadron State College) |
| Year | 2024 |
| Volume | 14 |
| Issue | 2 |
| Publication date | 2024-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/21582440241260612 |
| OpenAlex | W4399669446 |
| Language | EN |
| Citations received | 1 |
| References cited | 65 |
Since the first phase of the lockdown in Malaysia, the cinema has been the place which best exemplifies the implementation of the control order in the venue-based sectors. After almost 2 years of physical distancing and lifestyle changes, the authority attempted to bring a new form of " normal life" to its residents. Such a decision witnessed more economic sectors were permitted to reopen, cinema among them. This study employed a mixed-method approach which aims to identify the emerging factors which inform about Malaysian audiences' perception of cinema-going in the context of the COVID-19 pandemic. It examines the audiences with the help of the Theory of Planned Behavior (TPB) as this theory claims that people are more likely to act in a certain way if they feel certain behaviors will lead to specific results that are in keeping with their values. This study identified the attitude toward cinema reopening and readiness toward visiting cinema are able to significantly predict all the related factors of cinemagoers' willingness in the post COVID-19 era. The results informed on the concerns of their family members, friends, and those with whom they have regular physical contact have become the agent of decision-making in terms of cinema-going
2019-20 coronavirus outbreak · Data science · Epistemology · Ontology · Outbreak · Asian Culture and Media Studies · Cinema and Media Studies · Computer Science · Medicine · Philosophy · Psychology · Sentiment Analysis and Opinion Mining · Virology
Malaysian Cinema, Asian Film
Predicting and Changing Behavior
The role of subjective norms in theory of planned behavior in the context of organic food consumption
An investigation of green hotel customers’ decision formation
The theory of planned behavior
Malaysian Film Industry in Transformation
The theory of planned behavior
Spreading (Dis)Trust
Hero is Back- The rising of Chinese audiences
Film audience testing in Australia
Working with the Australian cinema industry to understand the movie-going experience
‘Three miles of rough dirt road’
Social isolation in Covid-19
Don’t stand so close to me
Determinants of Consumers Purchase Attitude and Intention Toward Green Hotel Selection
The Influence of Religiosity on Consumer’s Green Purchase Intention Towards Green Hotel Selection in China
Sampling in Interview-Based Qualitative Research
Identity change, uncertainty and mistrust in relation to fear and risk of Covid-19
Reflections on Audience Data and Research
Using mixed-methods, a data model and a computational ontology in film audience research
The impact of beliefs and knowledge on the integration of technology among teacher educators
Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination
Panic buying in times of coronavirus (Covid-19)
Film distribution by video streaming platforms across Southeast Asia during Covid-19
The dynamics and potentials of big data for audience research
The dimensions of streaming
Application of the Theory of Planned Behavior to Leisure Choice
Prediction of goal-directed behavior
Cinema Attendance and Cinema-Going Audience in Malaysia
Words, Ontologies and Aboriginal Databases
Limit of Maps? Locality and Cinema-Going in Australia
Extending the Theory of Planned Behavior
Cinema-Going, Audiences and Exhibition
Audience Readings and Meaning Negotiation in the Film Viewing Space
Is the Pandemic Personal or Political? The Influence of Demographics and Risk Proximity on Attitudes toward Covid-19 Policy in Washington State
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |