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Determinants of Consumers Purchase Attitude and Intention Toward Green Hotel Selection

Bibliographic Data

ID12974279
AuthorsLei Wang (0000-0001-5326-565X, Xuzhou University of Technology, corresponding author)
Year2020
Volume18
Issue1
Pages203-222
Publication date2020-09-06
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of China Tourism Research (JOURNAL)
Journal identifiersISSN: 1938-8160 • E-ISSN: 1938-8179
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2020.1816241
OpenAlexW3084419993
LanguageEN
Citations received16
References cited51

Prior studies have mostly investigated the relationships of the impact of consumers’ attitudinal characteristics on their green purchase attitude (GPA) and green purchase intention (GPI). The findings revealed that despite the positive attitudes in making green hotel selection, green purchasing behavior was not exhibited. This subsequently failed to satisfy consumers green satisfaction and businesses’ expectations. As such, this study analyzed the structural relationships of consumers’ attitudinal characteristics with GPA and GPI. An integrated theoretical research model has been proposed based on theory of planned behavior model. Collection of 659 questionnaires was followed by subsequent empirical testing of the postulated hypotheses, which has been performed using SPSS and Structural Equation Modeling. The resulting outcomes indicate a significant positive correlation between GPA and GPI, while perceived consumer effectiveness, environmental concern, altruism, and environmental knowledge displayed significantly positive influence upon GPA, and environmental concern exerted significantly positive impact upon GPI. Additional practical and academic implications, as well as limitations, are presented accordingly

Altruism (biology · Business · Empirical research · Purchasing · Selection (genetic algorithm · Structural equation modeling · Computer Science · Consumer Behavior in Brand Consumption and Identification · Environmental Education and Sustainability · Environmental Sustainability in Business · Mathematics · Psychology · Social Psychology · Marketing

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Unique citing works16
Citations per year3,2
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 16

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