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Impact of public health communication for prevention and personal resilience at the time of crisis. A pilot study with psychophysiological and self-report measures

Bibliographic Data

ID4227146
AuthorsCarlotta Acconito (0000-0002-1000-3489, Università Cattolica del Sacro Cuore), Laura Angioletti (0000-0002-3027-2272, Università Cattolica del Sacro Cuore), Michela Balconi (0000-0002-8634-1951, Università Cattolica del Sacro Cuore)
Year2025
Volume30
Issue3
Pages498-511
Publication date2025-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Health Psychology (JOURNAL)
Journal identifiersISSN: 1359-1053 • E-ISSN: 1461-7277
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/13591053241247599
PMID38682439
OpenAlexW4396229404
LanguageEN
Citations received2
References cited74

Health communication promotes public and individual health. Psychophysiological indices can unveil the unconscious emotional variables that influence audience's representations of these communications. This study explored emotional and cognitive responses to health communications using implicit (psychophysiological) and explicit (self-report) measurements. Twelve communications (health prevention, personal health, public health, Covid-19) were shown to N = 19 participants, while psychophysiological (i.e. Heart Rate and Heart Rate Variability (HRV), skin conductance level and response (SCL and SCR)) and self-report (Semantic Differential and Self-Assessment Mannikin (SAM)) data were collected. Higher arousal and physiological engagement (SCL) were observed for health prevention, public and personal health communications. Lower HRV values were found for health prevention compared to crisis communication (Covid-19 stimuli), suggesting higher emotional reactions and concern for the first topic. Self-report results confirmed psychophysiological findings. Overall, using public health communication activates objective indicators about emotional reactions that have important implications for the effectiveness of the communication itself

Crisis communication · Political science · Psychological resilience · Public health · Public relations · Resilience (materials science · Behavioral Health and Interventions · COVID-19 and Mental Health · Media Influence and Health · Medicine · Nursing · Psychology · Applied Psychology · Clinical Psychology · Social Psychology

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Unique citing works2
Citations per year2
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2

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