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Food as a way to convey masculinities

How conformity to hegemonic masculinity norms influences men's and women's food consumption

Bibliographic Data

ID4227645
AuthorsLúcia Campos (0000-0002-7858-9869, CIS-IUL – Instituto Universitário de Lisboa, Portugal), Sónia F Bernarde (0000-0002-6664-4859), Sónia Bernarde, Sónia Bernardes (CIS-IUL – Instituto Universitário de Lisboa, Portugal), Cristina Godinho (0000-0002-2293-7190, CIS-IUL – Instituto Universitário de Lisboa, Portugal)
Year2020
Volume25
Issue12
Pages1842-1856
Publication date2020-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Health Psychology (JOURNAL)
Journal identifiersISSN: 1359-1053 • E-ISSN: 1461-7277
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1359105318772643
PMID29734857
OpenAlexW2802924590
LanguageEN
Citations received11
References cited51

This study investigated how conformity to hegemonic masculinity norms affects men's and women's food consumption and whether such influence was contextually modulated. A total of 519 individuals (65% women; M = 44 years old) participated in a 2 (gender salience: low vs high) × 2 (participants' sex: male vs female) quasi-experimental between-subjects design, completing the Conformity to Masculinity Norms Inventory (Portuguese version) and reporting their past week's food consumption. Gender salience moderated the relation between men's conformity to masculinity norms and food consumption; sex-related differences in food consumption were partially mediated by conformity to masculinity norms. Implications for food consumption interventions are discussed

Conformity · Consumption (sociology · Developmental psychology · Economics · Food consumption · Hegemonic masculinity · Masculinity · Portuguese · Psychological intervention · Salience (neuroscience · Sociology · Consumer Behavior in Brand Consumption and Identification · Eating Disorders and Behaviors · Media, Gender, and Advertising · Psychology · Social Psychology

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Unique citing works11
Citations per year2,2
Citation span2021 - 2025 (5)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 9

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