Describing the use of behavior change techniques among the most popular home workout channels on YouTube
A quantitative content analysis
Bibliographic Data
| ID | 4227847 |
|---|---|
| Authors | Wuyou Sui (0000-0002-2171-7989, University of Victoria), Anisa Morava (0000-0001-9350-9639, Western University, Canada), Jason Tsang (Western University, Canada), J M F Tsang, Anna Sui (0000-0001-5341-3659, Western University, Canada), Ryan E Rhodes (0000-0003-0940-9040, University of Victoria) |
| Year | 2022 |
| Volume | 27 |
| Issue | 13 |
| Pages | 2951-2963 |
| Publication date | 2022-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Health Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1359-1053 • E-ISSN: 1461-7277 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/13591053221074584 |
| PMID | 35114825 |
| OpenAlex | W4210564830 |
| Language | EN |
| Citations received | 5 |
| References cited | 29 |
The purpose of our study was to describe characteristics of behavior change techniques (BCTs) employed by popular YouTube fitness channels and examine relationships between BCTs used and engagement metrics (e.g. views, likes, comments). Seventy-five videos were coded according to BCT Taxonomy v1. Multi-level modeling was conducted between BCTs and engagement metrics. Fifty-four unique BCTs were used, with "Demonstration of behavior" and "Instruction on how to perform the behavior" used the most. The number of BCTs employed was 12.5 ± 6.65 and BCTs were all unrelated to engagement metrics ( ps > 0.05). Application of BCTs within YouTube varies from traditional exercise interventions
Behavior change · Behaviour change · Psychological intervention · Social media · World Wide Web · Behavioral Health and Interventions · Computer Science · Eating Disorders and Behaviors · Mobile Health and mHealth Applications · Psychology · Applied Psychology · Social Psychology
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| Citations per year | 1.67 |
|---|---|
| Citation span | 2023 - 2025 (3) |
| Highly cited | No |