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An exploration of 'fitspiration' content on YouTube and its impacts on consumers

Bibliographic Data

ID4228384
AuthorsPriyanjali Ratwatte (University of Buckingham), Emily Mattacola (0000-0002-4607-7148, University of Buckingham)
Year2021
Volume26
Issue6
Pages935-946
Publication date2021-05-01
Open AccessYes
TypeARTICLE
VenueJournal of Health Psychology (JOURNAL)
Journal identifiersISSN: 1359-1053 • E-ISSN: 1461-7277
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1359105319854168
PMID31190554
OpenAlexW2950761717
LanguageEN
Citations received14
References cited46

The 'Fitspiration' movement may endorse problematic body image and behaviour. This study aims to expand the understanding of 'fitspiration' by examining its presence on YouTube. Analysis was conducted in accordance with Tiggemann and Zaccardo and Santarossa et al. Thematic analysis of videos revealed three themes; 'Fitness and beauty', 'Trust me-I'm a YouTuber', and 'Health for the right reasons'. Thematic analysis of comments revealed themes 'YouTube fitness community', 'Body appearance dissatisfaction', and 'YouTuber fitness role models'. Fitness YouTubers were found to promote unhealthy behaviours to achieve fitness, and commenters expressed belief in and replication of their advice

Aesthetics · Beauty · Content analysis · Qualitative research · Social media · Sociology · Thematic analysis · World Wide Web · Behavioral Health and Interventions · Computer Science · Eating Disorders and Behaviors · Media Influence and Health · Psychology · Applied Psychology · Social Psychology

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Citations per year2.8
Citation span2021 - 2025 (5)
Highly citedNo

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