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Assessment of implicit Covid-19 attitudes using affective priming for pro-vaccine and vaccine-hesitant individuals

Bibliographic Data

ID4227900
AuthorsStefania S Moro (0000-0002-3678-6645, York University), Jennifer K E Steeves (0000-0002-7487-4646, York University)
Year2023
Volume28
Issue14
Pages1331-1344
Publication date2023-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Health Psychology (JOURNAL)
Journal identifiersISSN: 1359-1053 • E-ISSN: 1461-7277
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/13591053231176261
PMID37264609
OpenAlexW4379093283
LanguageEN
Citations received1
References cited44

The COVID-19 pandemic has resulted in the introduction of pharmaceutical and non-pharmaceutical interventions such as precautionary behaviours. The current study used affective priming to evaluate COVID-19 attitudes in vaccine-hesitant and pro-vaccine participants. Explicitly, both groups rated their overall perception of risk associated with contracting COVID-19 significantly lower compared to their perception of necessary precautions and overall adherence to public health measures. Pro-vaccine participants rated their perception of necessary precautions higher compared to vaccine-hesitant participants. During baseline measures, both groups classified COVID-19 affiliated words as unpleasant. Affective priming was observed for congruent prime-target pleasant and unpleasant word pairs but was not observed for COVID-19 related word pairs. Differences between groups in the perception of necessary public health precautions points to different underlying pathways for reduced perceived risk and lack of affective priming. These results refine previous findings indicating that implicit attitudes towards COVID-19 can be measured using the affective priming paradigm

Coronavirus disease 2019 (COVID-19 · Disease · Infectious disease (medical specialty · Pandemic · Perception · Priming (agriculture · Psychiatry · Psychological intervention · Public health · Risk perception · Medicine · Misinformation and Its Impacts · Psychology · Psychology of Moral and Emotional Judgment · Vaccine Coverage and Hesitancy · Clinical Psychology · Internal Medicine · Social Psychology

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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