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Expanding the Theory of Planned Behaviour

The Role of Social Norms and Group Identification

Bibliographic Data

ID4229158
AuthorsZelalem Fekadu (University of Bergen), Philip Kraft (0000-0002-9470-1996), Pål Kraft (University of Bergen)
Year2002
Volume7
Issue1
Pages33-43
Publication date2002-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Health Psychology (JOURNAL)
Journal identifiersISSN: 1359-1053 • E-ISSN: 1461-7277
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1359105302007001650
PMID22114225
OpenAlexW2145070636
LanguageEN
Citations received21
References cited41

The purposes of the study were twofold. First, to explore the predictive power of the descriptive and group norms, when the effect of subjective norm had already been accounted for. Second, to investigate to what extent perceived group norm of a behaviourally relevant reference group would predict the intention to use contraception among those who identified strongly with the relevant reference group. The empirical data were generated from a sample of 354 sexually active female adolescents living in Addis Ababa, Ethiopia. The results revealed that subjective (injunctive) norm was the most important predictor of contraceptive intentions (β = .33, p<.001). In addition, descriptive norms (β = .20, p <.001) and (unexpectedly) group norm (β = .11, p <.035) exerted significant main effects upon intention. The study indicated that contraceptive intentions in Ethiopian adolescent girls were influenced more by 'social' (injunctive, descriptive) than 'personal' considerations (attitudes: β = .20, p <.001, and; PBC: β = .17, p<.001). However, none of the interaction terms between group identification and social influence variables were significant. Furthermore, collective-self did not emerge to have either a direct effect upon intention, or a moderation effect upon the social norms-intention relationships (as expected

Control (management · Descriptive statistics · Developmental psychology · Moderation · Norm (philosophy · Perception · Social norms approach · Theory of planned behavior · Behavioral Health and Interventions · Evolutionary Psychology and Human Behavior · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works21
Citations per year1
Citation span2005 - 2024 (20)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 21

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