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A randomized experiment of the effects of food advertisements on food-related emotional expectancies in adults

Bibliographic Data

ID4229182
AuthorsJenna R Cummings (0000-0001-8124-2666, University of Michigan), Lindzey V Hoover (0000-0002-0162-4435, University of Michigan), Ashley N Gearhardt (0000-0003-3843-5731, University of Michigan)
Year2023
Volume28
Issue10
Pages929-942
Publication date2023-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Health Psychology (JOURNAL)
Journal identifiersISSN: 1359-1053 • E-ISSN: 1461-7277
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/13591053231168340
PMID37060276
OpenAlexW4365811100
LanguageEN
Citations received3
References cited37

Food-related emotional expectancies influence food intake, yet little is known about their determinants. The present study objectives were to experimentally test how food advertisements affect food-related emotional expectancies in adults and whether effects differed by individual levels of "food addiction" symptoms. Participants ( n = 718; Mage = 35.88, 36.8% with food addiction) were randomly assigned to watch video advertisements for highly processed foods, minimally processed foods, both food groups, or cellphones (control). Participants completed an attention check and questionnaires including the Anticipated Effects of Food Scale. Main effects of condition were non-significant. In participants with fewer symptoms of food addiction, watching video advertisements for highly processed foods increased expectancies that one would feel positive emotions while eating those foods, B( SE) = 0.40(0.16), p = 0.016, 95% CI (0.08, 0.72), ΔR2 = 0.03. Highly processed food advertisements may affect food-related emotional expectancies in adults who have not previously formed strong expectancies

Addiction · Affect (linguistics · Eating behavior · Emotional eating · Obesity · Psychiatry · Consumer Behavior in Brand Consumption and Identification · Eating Disorders and Behaviors · Medicine · Obesity, Physical Activity, Diet · Psychology · Clinical Psychology

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Unique citing works3
Citations per year3
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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