Telling it like it is

This article examines the content and possible uses of four online news providers: , aimed at the potential clients of a major transnational information corporation; , aimed at 'alternative globalization' activists; , intended for transnational businesspeople and , directed at both local newspaper readers and members of the Irish diaspora. It suggests that the form, content and multimedia use of each is determined by its target audience and by the use this audience makes of the potential of the Internet for developing cross-border networks. Furthermore, it suggests that it is not necessarily the size, extensity and power of this audience that determines the degree of sophistication and global engagement of the website, nor is it the power and wealth of the individual website's developers

Advertising · Audience measurement · Business · Corporation · Globalization · Irish · Media studies · Newspaper · Political science · Power (physics · Public relations · Social science · Sociology · Sophistication · The Internet · World Wide Web · Computer Science · Media Studies and Communication · Social Media and Politics