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Enjoyable queuing and waiting time

Bibliographic Data

ID4356328
AuthorsChih-Chin Liang, Chih‐chin Liang (0000-0001-9658-9777, National Formosa University, corresponding author)
Year2019
Volume28
Issue2
Pages543-566
Publication date2019-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTime & Society (JOURNAL)
Journal identifiersISSN: 0961-463X • E-ISSN: 1461-7463
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0961463x17702164
OpenAlexW2614137785
LanguageEN
Citations received7
References cited28

Time theory studies abstractly argue that, depending on the customer experience, time spent waiting may be positive, negative, or even neutral, and it can affect the perceived passing of time and enjoyment of the overall customer experience. However, a company can manipulate customer perceptions of waiting time. Positive perceptions of waiting time can then be used for marketing purposes. Customer perceptions of waiting time can be reduced by making the queuing process enjoyable, by improving the waiting environment, and by making promotional activities enjoyable. To validate the aforementioned factors and develop the enjoyable queuing model, this study surveyed 1571 customers queuing at service companies in Taiwan, including 409 customers of upscale restaurants, 430 customers of restaurants, 439 customers of food stands, and 293 customers queuing at consumer electronics shops to purchase newly released iPhones. The applicability of the enjoyable queuing model was evaluated by partial least squares structural equation modeling, and group differences were evaluated by partial least squares multi-group analysis. The analytical results for each case and managerial implications are presented

Advertising · Business · Computer network · Customer satisfaction · Perception · Queue management system · Queueing theory · Service (business · Structural equation modeling · Computer Science · Consumer Retail Behavior Studies · Customer Service Quality and Loyalty · Psychology · Technology Adoption and User Behaviour · Marketing

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Unique citing works7
Citations per year1
Citation span2019 - 2025 (7)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 7

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