Study on the impact of Covid-19 on the purchase and mental behaviour of Indian consumers during lockdown
Bibliographic Data
| ID | 4388873 |
|---|---|
| Authors | Rajesh Kumar Srivastava (0000-0002-7221-9912, University of Mumbai, corresponding author), Sandeep Bhanot (Associate Professor, SIESCOMS University of Mumbai) |
| Year | 2022 |
| Volume | 72 |
| Issue | 244 |
| Pages | 437-459 |
| Publication date | 2022-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Social Science Journal (JOURNAL) |
| Journal identifiers | ISSN: 0020-8701 • E-ISSN: 1468-2451 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/issj.12329 |
| PMID | 35602315 |
| OpenAlex | W4220836999 |
| Language | EN |
| Citations received | 1 |
| References cited | 34 |
This study surveys the mental behaviour and purchase behaviour of Indian consumers, especially their online purchase behaviour, during a lockdown. Also, it studies their perceptions of job security during a lockdown. Primary data were collected using judgement sampling, and the sample size was 328. Demographic variables such as age, gender, and income affect online purchases in the present study. An increase in the purchase of essentials and hygiene products during COVID-19 has been observed due to a change in mental behaviour. Government have imposed total lock down and prevented people to come out from their houses which resulted in to uncomfortable position. The theory of fear (Ruiter, et. al., 2001) has been applied to explain the purchase behaviour during COVID-19 in emerging markets like India
2019-20 coronavirus outbreak · Advertising · Business · Coronavirus disease 2019 (COVID-19) · Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · COVID-19 Pandemic Impacts · Marketing · Medicine · Psychology · Virology
Impact of Covid-19 on consumer behavior
Covid-19 Generation
Demographic and attitudinal determinants of protective behaviours during a pandemic
A Meta‐Analysis of Research on Protection Motivation Theory
Scary warnings and rational precautions
Sixty years of fear appeal research
Congruency of scent and music as a driver of in-store evaluations and behavior
Using fear appeal theories to understand the effects of location information of patients on citizens during the Covid-19 pandemic
The Impact of Covid-19 Crisis upon the Consumer Buying Behavior of Fresh Vegetables Directly from Local Producers. Case Study
Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of Covid-19 in China
Generational Differences in Perceptions of Food Health/Risk and Attitudes toward Organic Food and Game Meat
The Impact of Covid-19 Epidemic Declaration on Psychological Consequences
Modeling Impact of Word of Mouth and E-Government on Online Social Presence during Covid-19 Outbreak
Changes in Emotion of the Chinese Public in Regard to the Sars Period
Effect of Consumer Demographics and Risk Factors on Online Purchase Behaviour in Malaysia
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |