Effect of Consumer Demographics and Risk Factors on Online Purchase Behaviour in Malaysia
Bibliographic Data
| ID | 13025614 |
|---|---|
| Authors | Noorshella Che Nawi (0000-0001-9873-6398, Universiti Malaysia Kelantan), A Al Mamun (0000-0002-9713-742X, Universiti Malaysia Kelantan, corresponding author), Nurul Hasliana Binti Hamsani (0000-0002-7129-3678, Universiti Malaysia Kelantan), Mohd Nazri Muhayiddin (0000-0001-5973-2386, Universiti Malaysia Kelantan) |
| Year | 2019 |
| Volume | 9 |
| Issue | 1 |
| Pages | 10-10 |
| Publication date | 2019-01-24 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Societies (JOURNAL) |
| Journal identifiers | ISSN: 2075-4698 • E-ISSN: 2075-4698 |
| Publisher | MDPI AG (PUBLISHER • IT) |
| DOI | 10.3390/soc9010010 |
| OpenAlex | W2914774692 |
| Language | EN |
| Citations received | 5 |
| References cited | 21 |
It is evident that there has been a rapid growth of electronic commerce and online shopping. Hence, this study examined the effect of selected antecedents and risk factors on online purchase behaviour in Malaysia under the premise of an adapted stimulus–organism–response (SOR) model. This study used a cross-sectional design to collect data from 330 selected respondents from Peninsular Malaysia. The findings revealed that the age of consumers, as well as perceived after-sales risk, financial risk, psychological risk, and social risk, had a significant effect on the online purchase behaviour in Malaysia. Apart from enriching the existing body of knowledge, this study offers several significant practical implications. Based on the findings, it is recommended that the government and online businesses should focus on Generation Y, who are known to be more tech-savvy, through policies and programmes in order to reduce the various types of perceived risks associated with online transactions. It is believed that this effort could enhance online consumerism among the residents of Malaysia
Advertising · Business · Consumerism · Demographics · Economics · Government (linguistics · Order (exchange · Perception · Premise · Risk perception · Cyberloafing and Workplace Behavior · Digital Marketing and Social Media · Psychology · Technology Adoption and User Behaviour · Finance · Marketing
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| Unique citing works | 5 |
|---|---|
| Citations per year | 1 |
| Citation span | 2021 - 2025 (5) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 5 |