Visual rhetoric based on triadic approach
Intellectual knowledge, visual representation and aesthetics as modality
Bibliographic Data
| ID | 4474495 |
|---|---|
| Authors | Fatma Nazlı Köksal (Communication and Media Studies , Eastern Mediterranean University , Famagusta 99628 , North Cyprus via Mersin 10 , Turkey, corresponding author), Ümit Inatçı (Faculty of Art , Arkin University of Creative Arts and Design , Kyrenia, North Cyprus via Mersin 10 , Turkey) |
| Year | 2020 |
| Volume | 2020 |
| Issue | 233 |
| Pages | 35-53 |
| Publication date | 2020-03-26 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Semiotica (JOURNAL) |
| Journal identifiers | ISSN: 0037-1998 • E-ISSN: 1613-3692 |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.1515/sem-2018-0075 |
| OpenAlex | W3008677704 |
| Language | EN |
| Citations received | 1 |
| References cited | 15 |
The aim of the present study is to evaluate Sonja Foss's Rhetorical Schema for the Evaluation of Visual Imagery (1994) as well as reflect upon several points for further consideration; and finally suggest a renewed triadic approach as a method for analyzing art-relevant visual imagery. The triadic approach to be discussed assumes three correlative layers: the intellectual knowledge, function of the artistic content as the visual representational component, and aesthetics as modality. This study will include the analysis of a print advertisement that used an artwork as its content of visual rhetoric, and this will inform further discussions on the proposed approach. The contribution of this renewed triadic approached to the field of visual rhetoric has the advantage of expanding and possibly improving rhetorical analysis methods of visual imagery
Aesthetics · Art · Cognition · Cognitive psychology · Cognitive science · Linguistics · Mental image · Modality (human–computer interaction) · Representation (politics) · Rhetoric · Rhetorical question · Schema (genetic algorithms) · Sociology · Visual arts · Visual culture · Visual rhetoric · Aesthetic Perception and Analysis · Artificial Intelligence · Computer Science · Language, Metaphor, and Cognition · Philosophy · Psychology · Visual Culture and Art Theory
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,25 |
| Citation span | 2022 - 2022 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |