Play and identity in gendered Lego franchises
Bibliographic Data
| ID | 4485850 |
|---|---|
| Authors | Rebecca W Black (0000-0003-2412-6217, University of California, Irvine, corresponding author), Bill Tomlinson (0000-0002-8386-4730, University of California, Irvine), Ksenia Korobkova, Ksenia A Korobkova (0000-0002-2381-8329, University of California, Irvine) |
| Year | 2016 |
| Volume | 5 |
| Issue | 1 |
| Pages | 64-76 |
| Publication date | 2016-01-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Play (JOURNAL) |
| Journal identifiers | ISSN: 2159-4937 • E-ISSN: 2159-4953 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/21594937.2016.1147284 |
| OpenAlex | W2329674228 |
| Language | EN |
| Citations received | 8 |
| References cited | 9 |
In this paper, we use a mixed methods approach to compare the multimodal ‘building blocks' of play provided by the LEGO Friends franchise, which is primarily aimed at female audiences, and several other LEGO series that are marketed to similar-age male audiences. Using both quantitative and qualitative analyses, we examine if and how certain configurations of play and gendered-discourses may be privileged through preferred set constructions (i.e. those provided by LEGO via instructions and marketing materials) and associated media narratives (i.e. video games and videos). Initial quantitative analyses suggest that LEGO sets for girls may be at a slightly more developmentally advanced level than those for boys. Qualitative analyses suggest that the sets, games, and materials both challenge and affirm traditional gender stereotypes
Aesthetics · Art · Franchise · Literature · Narrative · Qualitative analysis · Qualitative research · Social science · Sociology · Computer Science · Digital Games and Media · Gender Studies · Gender, Feminism, and Media · Media, Gender, and Advertising · Psychology · Marketing
Reading relationships, worlds and reality
Cultural Components of Sex Differences in Color Preference
Best friends forever – really? The group of friends as the ideal model of sociability in children’s animations
Gender Labels on Gender-Neutral Colors
Building a Pink Dinosaur
Constructing Difference
Enhancing spatial skills of disadvantaged children using everyday activities
It's Not Childs' Play
| Unique citing works | 8 |
|---|---|
| Citations per year | 0.89 |
| Citation span | 2017 - 2025 (9) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |