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Using the Associative Imagery Technique in Qualitative Health Research

The Experiences of Homecare Workers and Consumers

Bibliographic Data

ID4637738
AuthorsFang Gong (0000-0002-6774-0498, Ball State University, Muncie, Indiana, USA), Diego Castaneda (0000-0002-7802-7321, University of California, Berkeley, California, USA), Xu Zhang (0000-0003-3490-2216, Independent Scholar/Translator, Shanghai, China), Laura Stock (University of California, Berkeley, California, USA), Linda Ayala (0000-0002-3141-827X, Alameda Alliance for Health, Alameda, California, USA), Sherry Baron (0000-0003-4000-3276, National Institute for Occupational Safety and Health, Cincinnati, Ohio, USA), Sherry L Baron (0000-0003-3958-1458, National Institute for Occupational Safety and Health)
Year2012
Volume22
Issue10
Pages1414-1424
Publication date2012-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueQualitative Health Research (JOURNAL)
Journal identifiersISSN: 1049-7323 • E-ISSN: 1552-7557
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1049732312452935
PMID22851495
OpenAlexW2130215307
LanguageEN
Citations received3
References cited11

The associative imagery technique is a qualitative tool with which researchers use carefully selected photographs or images to trigger participants' responses to explain difficult behavioral and social concepts. In this article, we describe the development and implementation of the associative imagery method in focus groups to understand the complex relationships between homecare workers and their clients as part of a larger health and safety intervention project conducted by the National Institute for Occupational Safety and Health. A total of 116 homecare workers and clients were recruited for the study. We found that participants used images mainly in two ways. First, the images served to remind participants of specific persons, events, and/or objects. Second, the images facilitated recollections and reflections that allowed participants to metaphorically describe their experiences, feelings, and emotions. Both usages of imagery generated comments that answered the research question in a more relevant, descriptive, and vivid way

Associative property · Descriptive research · Feeling · Focus group · Psychiatry · Qualitative research · Sociology · Applied Psychology · Empathy and Medical Education · Language, Metaphor, and Cognition · Participatory Visual Research Methods · Psychology · Social Psychology

  • A Picture Is Worth . . . ? Photo Elicitation Interviewing With Formerly Homeless Adults

    Open Access•D K Padgett, Bikki Tran Smith et al.•Qualitative Health Research•2013

  • (In)visible materialities in the context of dementia care

    Open Access•Helena Cleeve, Lena Borell et al.•Sociology of Health & Illness•2020

  • Exploring the Link Between the Hazards and Value of Work, and Overcoming Risk for Community-Based Health Interventions for Immigrant Latinx Low-Wage Workers

    Open Access•Isabel Cuervo, Emma K Tsui et al.•Qualitative Health Research•2021

  • The role of pictures in improving health communication

    Open Access•Peter S Houts, Cecilia C Doak et al.•Patient Education and Counseling•2006

  • Photolanguage

    Open Access•Ann G Bessell, William B Deese et al.•American Journal of Evaluation•2007

  • The Role for Community-Based Participatory Research in Formulating Policy Initiatives

    Fang Gong, Sherry Baron et al.•American Journal of Public Health•2009

Unique citing works3
Citations per year0,23
Citation span2013 - 2021 (9)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3

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