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Translating Health Psychology into Effective Health Communication

The American Healthstyles Audience Segmentation Project

Bibliographic Data

ID4819559
AuthorsEdward W Maibach (0000-0003-3409-9187), Andrew Maxfield, Kelly Ladin, Michael D Slater (0000-0003-4279-346X), Michael Slater (0000-0003-2828-9689)
Year1996
Volume1
Issue3
Pages261-277
Publication date1996-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Health Psychology (JOURNAL)
Journal identifiersISSN: 1359-1053 • E-ISSN: 1461-7277
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/135910539600100302
PMID22011991
OpenAlexW1995529823
LanguageEN
Citations received16
References cited24

This article presents a health lifestyle audience segmentation analysis based primarily on social cognitive theory. Two linked mail surveys were conducted among a representative group of US adults (N = 2967). Segmentation variables included data on five health behaviors (smoking, alcohol consumption, physical activity, nutrition and weight control), internal personal and social/ environmental variables associated with each of the health behaviors, as well as health value, sensation- seeking, life satisfaction and age. K-means classification analysis was employed; seven health lifestyles were identified. The majority of the health lifestyles are reliable, and as a whole, all demonstrate both discriminative, construct and predictive validity. The health-lifestyle audience segments are briefly profiled, and an argument is made that health- lifestyle segmentation, more than demographic or behavioral segmentation alone, can advance the goals of public health communication

Construct (python library · Health communication · Health education · Health promotion · Public health · Social cognitive theory · Behavioral Health and Interventions · Computer Science · Media Influence and Health · Medicine · Nursing · Psychology · Smoking Behavior and Cessation · Applied Psychology · Communication · Gerontology · Social Psychology

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Unique citing works16
Citations per year0.57
Citation span1998 - 2023 (26)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 16

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