Strategic Communication in the communications environment of today's organizations
Bibliographic Data
| ID | 4861354 |
|---|---|
| Authors | María-Victoria Carrillo-Durán (0000-0002-1256-8870, Universidad de Extremadura, corresponding author), Maria Victoria Carrillo |
| Year | 2014 |
| Volume | 26 |
| Pages | 81-89 |
| Publication date | 2014-12-28 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Comunicação e Sociedade (JOURNAL) |
| Journal identifiers | ISSN: 1645-2089 • E-ISSN: 2183-3575 |
| Publisher | University of Minho (PUBLISHER • PT) |
| DOI | 10.17231/comsoc.26(2014).2026 |
| OpenAlex | W1989824126 |
| Language | EN |
| Citations received | 1 |
| References cited | 1 |
This article seeks to clarify the concept of strategic communication as part of the new communications challenges facing today's firms (Carrillo et al., 2013). Strategic communication has become an academic and professional working field of major importance. Delineating the issues underlying this area of theoretical and professional work is a challenge for scholars of the communication sciences. A correct definition of the concept should respond to the need to include communication as part of senior management's essential competences, and should comply with a number of pre-defined, long-term objectives designed to address the interests of each of the company or organization's stakeholders
Business · Communication studies · Communications management · Field (mathematics · Knowledge management · Organizational communication · Political science · Public relations · Strategic Communication · Work (physics · Computer Science · Corporate Identity and Reputation · Engineering · Public Relations and Crisis Communication · Team Dynamics and Performance · Marketing
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |