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Radio broadcasting in Canada

The Case of 'Transformat' Music

Bibliographic Data

ID4874987
AuthorsLine Grenier (0000-0002-4683-2211, corresponding author)
Year1990
Volume9
Issue2
Pages221-233
Publication date1990-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePopular Music (JOURNAL)
Journal identifiersISSN: 0261-1430 • E-ISSN: 1474-0095
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0261143000003925
OpenAlexW2160766804
LanguageEN
Citations received6
References cited6

What do Michel Rivard's 'Un trou dans les nuages' and Marjo's 'Les chats sauvages' have in common? Both songs were released in 1987 by two well-known French-speaking Québécois artists; they sold over 500,000 copies each and remained on the Top-Ten chart of Radio-Activité for over seventy weeks. These songs were played repeatedly on AM and FM radio stations in Quebec. However, unlike most other hits, Rivard's middle of the road (MOR) ballad was even heard on dance-music radios and Marjo's slow-beat rock appeared on the regular playlist of stations devoted primarily to easy-listening music! In fact, these songs are two examples of 'transformat' radio music, that is songs that get airplay on various stations which according to their respective operating license, should specialise in different musical genres and display contrasting programming styles. Using examples drawn from an exploratory study of radio music in private (commercial) FM stations in the Eastern Townships (Québec), this article will address some of the issues raised by transformat music. After a brief analytical portrait of Canada's radio policies and format regulations, I shall examine contrasting explanations of this phenomenon which focus on genre/style, state policy and business/industry. In the closing section, I shall present outlines of an alternative approach which rests upon the acknowledgement of the specific contribution of radio to the social production of popular music and addresses transformats as the outcome of creative repetition broadcasting devices

Acknowledgement · Active listening · Art · Ballad · Broadcasting (networking · Commercial broadcasting · Literature · Lyrics · Media studies · Music education · Music industry · Musical · Popular music · Radio program · Sociology · Visual arts · Canadian Identity and History · Communication · Computer Science · Music History and Culture

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    Paul Rutten•Cultural Studies•1991

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    Open Access•Bram Dov Abramson•Media Culture & Society•2002

  • Programming philosophies and the rationalization of music radio

    Open Access•Jarl A Ahlkvist•Media Culture & Society•2001

  • Classic Hits in a Digital Era

    Open Access•Shane Homan•Media International Australia•2007

  • Will This Record Work for Us

    Open Access•Jarl A Ahlkvist, Robert R Faulkner et al.•Qualitative Sociology•2002

  • Mainstreaming French rap music. Commodification and artistic legitimation of othered cultural goods

    Open Access•Karim Hammou•Poetics•2016

  • Popular music and communication

    James Lull•Popular music and communication•1987

  • Country and soul hits

    Bruce Anderson, Peter Hesbacher•Popular Music & Society•1979

  • Substream” recordings

    Peter Hesbacher, Eric Simon et al.•Popular Music & Society•1978

  • Programming music

    Open Access•Antoine Hennion, Cécile Méadel•Media Culture & Society•1986

  • Play it again Sam

    Open Access•Richard Middleton•Popular Music•1983

Unique citing works6
Citations per year0,17
Citation span1991 - 2016 (26)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 6

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