Culture as window dressing? A threefold methodological framework for researching the locality of Netflix series

Bibliographic Data

ID5681684
AuthorsDaphne R Idiz (0000-0003-3307-2361, University of Amsterdam, corresponding author), Jan Noordegraaf (0000-0003-0146-642X, University of Amsterdam), R Vliegenthart (0000-0003-2401-2914, Wageningen University & Research)
Year2025
Volume20
Issue1
Pages93-117
Publication date2025-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCritical Studies in Television The International Journal of Television Studies (JOURNAL)
Journal identifiersISSN: 1749-6020 • E-ISSN: 1749-6039
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/17496020241235579
OpenAlexW4392471861
LanguageEN
Citations received7
References cited29

Considering the implications of Netflix's role as a content producer for cultural diversity in Europe, this methodological article investigates how to define and measure the locality of Netflix Originals. We employ a threefold methodological study based on industry data analysis, audience reception research, and content analysis. This replicable and scalable methodological design provides a solid analytical framework for future studies examining Netflix Originals from the normative perspective of cultural diversity. Demonstrating the steps of our exploratory study, we also find that Netflix's locally-produced but globally-oriented content uses culture as window dressing, warranting further research

Linguistics · Locality · Series (stratigraphy) · Window (computing) · World Wide Web · Cinema and Media Studies · Computer Science · Cultural Industries and Urban Development · Geology · Media Studies and Communication · Philosophy · Psychology

Tools

Open DOIOpen Access